Behind the Brand Volcom

Published on April 8, 2026

San Diego State University alumnus Thom McElroy ('85) was able to transform his passion for surfing into one of the most influential global brands in action sports and youth culture: Volcom.

As a co-founder of Volcom, the company originally began as a love for surf culture but eventually grew into a globally recognized lifestyle brand that blends skate, surf, and youth culture into its identity. Thom's professional and academic journey reflects an entrepreneurial spirit rooted in creativity, risk-taking, and a deep connection to the coastal lifestyle.

Now retired, McElroy remains closely connected to his alma mater as a proud “Aztec for Life.” Recently speaking at ZIP Launchpad's Startup Stories in March, Thom continues to support the SDSU community in meaningful ways, showing up, giving back, and staying engaged with students and alumni.

His story highlights not only business success but also the importance of staying grounded in one’s community and giving back to the place that helped shape that journey.

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